Google Vs. Bing. How Do Search Engines Work?

While Google owns a lion’s share of the search engine market it’s obviously not the only one used by people around the world. To improve your SEO strategy it’s worth taking a closer look at the differences between particular search engines and defining the potential that lies within. In this entry, we’re comparing Google and Bing search engines

n the battle of the search engines, we hear a lot of conversations around Google Vs. Bing. As SEOs and digital marketers, we want to ensure the content we create is engaging, effective, and unique, and helps our search engine ranking across the board – no matter which search platform we use.

Just remember, whatever the differences – even the pros and cons of each – both Google and Bing rewards high quality, relevant, useful, and evergreen content, so this should always be the objective. However, there are some lesser-known technical points which vary between each system, meaning your website stats could be quite different between the two.

Even if you more frequently hear the question, how does Google work? For the age-old Google vs Bing debate, we will share some insights into each of their unique processes, so you’ll be on the way to future-proofing your website for any search engine ranking you come across, and gaining the most rewards.